Football NSW today unveiled a new logo and brand, to promote the whole of football in NSW.
The overarching brand strategy and design was developed in conjunction with FFA’s brand agency, Hulsbosch Design.
The process involved consultation with more than 4,000 stakeholders across the game nationally.
Football NSW Chief Executive Officer Stuart Hodge said the new logo signifies unification alongside the rest of the Member Federations as well as the Football Federation of Australia (FFA).
“This new look and feel logo has been developed in collaboration with the FFA and has the support of all the member federations.
“We have worked together in realizing the common goal in building an aligned brand with the FFA.
“This new identity will help promote football and simplify the brand organisational structure.”
FFA Chief Executive David Gallop AM congratulated Football NSW on the initiative.
“We’re delighted to have our largest Member Federation fully on board and aligned with FFA, and I congratulate the Board and Management team on the adoption of the new logo.
“With 240,000 registered outdoor winter players and more than 750 clubs, Football NSW is the powerhouse of the game in Australia, and a massive contributor to the largest club-based participation sport in the country.”
The new logo was launched by Football NSW on Sunday 21st July at the ever-popular State Cup Finals hosted at Valentine Sports Park.
This marks yet another exciting and new chapter for the game in NSW, which now sits in a strong position to further grow and develop in 2019 and beyond.