Since its inception in 2015 the ‘Going Purple’ Campaign for Pancreatic Cancer has truly ‘gone’ places.
Not many people know that Pancreatic Cancer kills virtually the same amount of people each year as Breast Cancer, but has a 5 year survival rate of only 8.7%.
The Avner Pancreatic Cancer Foundation is the only charity in Australia exclusively dedicated to Pancreatic Cancer, with a mission to dramatically improve the low survival rates for the disease.
They do this across the nation with the help of passionate supporters, like governor Isabella Di Manno.
Two things that Isabella Di Manno is passionate about are: Football and making a difference! It’s this vital combination that fueled the start of the Purple Socks campaign, aimed at raising awareness and much needed funds for Pancreatic Cancer research for the Avner Foundation.
“Life can pass some tough obstacles at you, and it is all about how you can manoeuvre your way about them and follow your goal to make a difference” Ms Di Manno said. Isabella began the Purple Socks campaign in 2015 when her fiancé’s mother was battling the disease, and has seen it grow from 300 participants to over 3000 nationally in 2018.
“This is the 5th year that the campaign has been running, and continues to grow from strength to strength, empowering so many people who have been personally affected by the disease, and those close to them. With the 5 year survival rate at only 8.7%, we need to keep being the voice of difference to improve outcomes of this terrible disease in the future” she states.
This year the campaign will be running on the weekend of June 22nd – 23rd 2019 and the Avner Foundation hope to hit their target of 5,000 participants nationally.
The Avner purple football socks are $15 per pair and the funds raised will go directly into Pancreatic Cancer research.
This campaign has seen so many amazing clubs nurture this and make it a social event for their members, increasing engagement across the club for an important cause.
A supporting social media campaign with the hashtags #playinpurple for #PancreaticCancer will also be activated.
All socks can be purchased online from the e-Commerce shop: www.fcw.com.au/shop-product/avner-foundation-socks/
It’s all about working together to make a difference and drive positive change.
Team work and supporting your mates will make a difference.