hummel named official apparel sponsor of Football NSW

The hummel brand will feature on all Football NSW apparel from January 2010.
hummel License Account Manager Henrik Svenning visited Football NSW?s offices direct from Denmark and met with the Football NSW management and signed off on the exciting two-year sponsorship agreement using the Danish super brand.
Formed in 1923, hummel has gone from strength to strength as the brand has lifted its awareness as a growing global label in the sporting industry.
Football NSW CEO Michael Quarmby was ecstatic with the lucrative deal made with hummel and sees enormous potential in the Danish brand.
?I am delighted in announcing our partnership alongside a fantastic world sporting brand such as hummel.
?Football NSW will now expand our sales to help fund services and development programs for the membership.

?The management at hummel have been nothing short of professional and I really do envisage a great relationship between the pair of us in ultimately promoting football in this country.?
Svenning was delighted with the news that the deal was struck between hummel and Football NSW.
?We are very excited about our partnership with Football NSW as the combination of the two companies is very strong and quite unique.
?With our heritage and strength alongside Football NSW, it points to a very strong relationship which will hopefully see this partnership rise for many years to come.
?We are one of the fastest growing team sports brands in the world.
?This is a great opportunity to bring our product to the Australian market. Football NSW is a great way of exploring this opportunity.
Svenning also outlined his appreciation towards Football NSW?s involvement with the round ball game and its sheer professionalism with its exciting new visions in enhancing football for the future.
?Football NSW is a very confident organisation and has a number of new initiatives going for them. I was very impressed with the direction the company is going towards especially with the new Riverstone Complex which looks very exciting as well as having its very own television show with a national audience which is pretty impressive.?
hummel?s mission statement typifies the brand?s motto in further developing into one of the giants of the sporting brands across the globe.
?It is our passion to design, source and market sport and lifestyle products carrying the unique hummel heritage.
?We target teams and people with character working as a team with good energy and spirit.
?We grow our business through rapid market responsiveness, close supply chain partnership, unique expressive designs, storytelling and a continuous profitability focus,? was the official statement from hummel.