Blacktown District Soccer Football Association’s (BDSFA) motto is #WeAreOne and in 2020, its going to prove it.
Under the guidance of General Manager Adam Fairley, the BDSFA is committed to ongoing growth, in line with the ever-increasing population of the Blacktown district.
A new estate has borne a brand new club in Marsden Park Galaxy, which has already prompted strong membership growth heading into the new season.
“We’ve had a lot of new kids coming on board in the Miniroos this year which makes for a great stepping stone for youngsters looking to commence their footballing journeys,” Fairley said.
“We’re also looking to see strong growth in female participation in the under-7 to under-10 groups as well. We are committed to working with the clubs to ensure that the scheduling of girls and women’s games best suits them, the players and the parents.”
With growing membership comes growing responsibility, however, and Fairley said that whilst the BDSFA was focused on player growth, it realised this meant more resources would need to be poured into coach education.
“Upskilling coaches will provide better on-field outcomes and help to aid player development and retention in the long run,” he said.
Fairley arrives at the BDSFA from the racing industry, meaning he knows a thing or two about the power of effective promotion and that is an asset he is looking to bring to football in 2020.
Key to that will be cultivating a strong sense of community from the clubs and members that make up the BDSFA with a number of exciting media initiatives aimed at encouraging players and clubs to engage with the broader association community, as well as shining a light on the clubs and members themselves.
In 2020, the association will have its own radio show on local airwaves and a range of new social media campaigns to showcase the BDSFA and its members.
“The radio show will focus on the Premier League competition, but we will also have an association segment, where we can deliver our news from week-to-week, as well as a ‘club-in-focus’ segment where we will invite clubs into the studio to focus on them and help them share their stories,” he said.
“We’ll also have a goal of the week feature on our social media, so I’m really excited to see some amazing goals from under-5 right up into the Premier League competition.
“At the end of the year we’ll shortlist our top five and put a survey out to members to decide the goal of the year.”
Fairley said these initiatives were aimed at bringing greater engagement and interest in football in the local district and shine some more light on the members and clubs who make the association such a great place to play football in 2020.
“Our email signature banner says #WeAreOne, and we think these initiatives will help to show that we’re committed to working with everyone in our district to grow our game.”