Coaching Conference Speaker Confirmed: Lili Bai

Individual Speakers 1200x630 BAI

Football NSW are delighted to announce Lili Bai, AFC Head Of Women’s Football, as our second international guest speaker at the 2023 Football NSW Coaching Conference.

As part of Bai’s current role as Head of Women’s Football for the Asian Football Confederation her job is to work closely with Asia’s 47 member associations to promote women’s football and implement AFC Women’s Football Strategic Plan to grow the game in Asia.

Similar to many technical leaders, Bai has made a successful transition from a playing and coaching career to become a football executive. Attaining over 70 professional caps for China including representing China the 2004 Olympic Games in Athens and being crowned Asian Champion after lifting the AFC Women’s Asian Cup in 2006.

After ending her playing career, Lili transitioned to coaching where in 2015 she attained her AFC Pro Diploma and was assistant coach for the U17 China Women’s National Team for the FIFA U17 Women’s World Cup in Costa Rica in 2014. Lili is also a Coach Educator for AFC and the Chinese Football Association.

Her role with AFC has also seen Lili be a part of several Technical Study groups for FIFA at major international tournaments including the 2023 FIFA Women’s World Cup in Australia & New Zealand.

Lili will be delivering two keynote sessions across both days of the 2023 Football New South Wales Coaching Conference, providing key insights into the AFC Women’s Football strategy and learning from the 2023 Women’s World Cup.

The 2023 Football NSW Coaching Conference will be held at Valentine Sports Park on Saturday 11th & Sunday 12th November. The two-day event, hosted by well-known football personality Stephanie Brantz, will see keynote presentations given by international and domestic special guests, with a raft of experience across all levels of the game. 

Coaches will once again have the opportunity to sculpt their own learning journey through a series of theory and practical break-out sessions allowing you to choose topics most relevant to your specific interests. 

Football NSW are also pleased to confirm that ticket prices for the event will be frozen and remain the same from the 2019 conference as a commitment to coaches having access to professional development opportunities. 

Coaches can purchase a one-day attendee pass (25 CPD Points) or a two-day weekend pass (50 CPD Points). 

Full attendance at each day earns participants 25 points per day towards FA/AFC Diploma reaccreditation as per the AFC Coaching Convention.

Buy Your Tickets Now!

If your club wishes to book a club package for your coaches, please contact to organise.

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