Nine Ad Manager renews sponsorship with Football NSW
Football NSW have announced that Nine Ad Manager has renewed its sponsorship for another year.
Launched in 2024, Nine Ad Manager had a successful first year in business with over four thousand small to medium sized businesses using the self-service platform. The platform allowed businesses to create and run TV ads on 9Now for as little as $550.
“We’re proud to renew our partnership with Nine Ad Manager,” said Football NSW CEO John Tsatsimas
“This collaboration reflects Nine Ad Manager’s commitment to supporting our sport and connecting with clubs and communities across the state.
“Nine Ad Manager shares our values of inclusion, teamwork, and ambition—making this continued sponsorship a natural fit.”
As it heads into its second year, Nine Ad Manager is continuing to grow its offering, expanding to allow advertisers to buy Nine display advertising, search and social media inventory across Nine’s digital network.
This means that in addition to their 9Now video campaigns using Nine Ad Manager, Australian small businesses will be able to add display advertising across Nine’s digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review.
“This collaboration truly allows us to connect with the grassroots community, empowering local businesses to grow their presence right where their customers live and play,” said Nine Ad Manager Director Todd Fisher.
“Football NSW’s own campaign success, with an 10.7% increase in registrations, is fantastic proof of the platform’s impact. This year, we’re excited to offer even more ways for these businesses to shine, with Nine Ad Manager now expanding to be a one simple platform for TV, search, social media and display advertising across Nine’s own digital network.
“Through our extended sponsorship of the new Association and Club of the Year awards, we’re doubling down on our commitment to truly celebrating the local community.”
Nine Ad Manager partnered with Football NSW in 2024, with the aim to connect to the grassroots community through football. The partnership saw Nine Ad Manager feature as jersey sponsors for our Football NSW State Teams whilst being present at the 2024 State Cup engaging with clubs and communities.
Football NSW also took advantage of the platform, running a campaign for summer football and futsal registrations, which was strategically launched during Nine’s coverage of the Paris 2024 Paralympic Games. Overall registrations across the summer football period increased by 8% off the back of the campaign, with futsal registrations increasing by 10.7%.
In addition to renewing its partnership, Nine Ad Manager have extended their support, sponsoring the inaugural Association of the Year and Club of the Year awards which will be presented at the 2025 Football NSW State Dinner.
The winners of the Nine Ad Manager Association of the Year and Nine Ad Manager Club of the Year will receive a complimentary campaign through the Nine Ad Manager Platform valued at $2000AUD, while the two runners up in each category will receive a $1000AUD complimentary campaign.
